One thing we learned in reviewing the services listed here (and many more) is that even though the packages are very similar, they are not identical. Some are more security-focused than others, offering anti-spam and anti-malware tools. Others offer a variety of email marketing tools. While most of the hosts we've reviewed have built-in e-commerce, you may want to consider using a more-robust third-party online shopping cart application like Shopify instead.
Exposing Business Functionality on the network - A web service is a unit of managed code that provides some sort of functionality to client applications or end users. This functionality can be invoked over the HTTP protocol which means that it can also be invoked over the internet. Nowadays all applications are on the internet which makes the purpose of Web services more useful. That means the web service can be anywhere on the internet and provide the necessary functionality as required.