In terms of what many vendors call unlimited service, Web Hosting Pad's terms of service indicate that its definition of unlimited is what it calls "incremental." Basically, as you need more capability, it wants to discuss that with you, both to help you get the most out of its services, and to make sure you're using its systems without abusing them.
Cloudways is, needless to say, a web hosting service which is focused on one thing only, cloud web hosting, hence the name. They offer a fully managed cloud hosting of which all plans have one fantastic feature: pay as you go. In other words, you only pay for the resources you need and nothing else. This makes it very user-friendly, for everyone to benefit from. Being the type of a hosting provider which focuses only on managed cloud hosting platform, it makes them one of the best at what they do. If you are looking for something else, Cloudways is not the host to go with.
If you're not sure of the type of hosting your business needs, you might want to start small, with shared Web hosting. You can always graduate to a more robust, feature-rich package of, say, VPS hosting or even dedicated hosting in the future. Unfortunately, some hosts don't offer all hosting types. Consider how much you expect to grow your website, and how soon, before you commit to anything longer than a one-year plan. It's worth spending the time up front to make sure that the host you select with is able to provide the growth you envision for your site, as switching web hosting providers midstream is not a trivial undertaking.
One thing we learned in reviewing the services listed here (and many more) is that even though the packages are very similar, they are not identical. Some are more security-focused than others, offering anti-spam and anti-malware tools. Others offer a variety of email marketing tools. While most of the hosts we've reviewed have built-in e-commerce, you may want to consider using a more-robust third-party online shopping cart application like Shopify instead.