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Benefits of Choosing a Local Web Development Business

September 8th, 2018

Most people who want to sell products on the Internet employ a web developer to create the website they use for their online business. Sometimes, these business owners will seek out offshore freelancers who are willing do the work at a much lower rate. Even though you may end up with an excellent website, you should be aware of the possible consequences of choosing price over substance. You may soon realize that it would be in your best interest to go ahead, pay a little more, and support a business locally. When you choose a local web development business, you will always have the opportunity to directly work with the web developer or developers.

By choosing to support website development in Australia, you will receive personal attention that you may not receive if you choose to take your business offshore. This is especially important for those individuals who like to be face-to-face while attending to their business. This results in trust being developed between both parties that can be beneficial for the business relationship. If you maintain a personal connection with your website designer, your website will turn out more tailored to you and your business needs. By working together, you will also know that you are not being scammed which unfortunately is a common occurrence on the Internet these days.

A local web development company will fully understand the locality as it already knows the local customers that need to be targeted, areas where you operate, and your local competitors. Every culture shares some common experiences and stories, and only a local web development company can relate those experiences through your business on the Internet.

There are numerous economical means to communicate with people around the world, but some find that they run into the common obstacle of trying to understand someone who does not share their language. When you choose to do your website development in Australia, they will likely speak your language and there will be a variety of ways to contact your designer. There is also a sense of reassurance in being in the same room with a designer when you are working out the details of how you would like your website. You are able to point out any discrepancies between the designer’s and your visions immediately. Another problem with working with someone on the other side of the world is the time difference. Usually when you are awake, they are asleep and vice versa. When hiring locally, you will know for sure what the company’s business hours are and that they will be open when you are available.

Another good reason to choose a local website development company is that it will help boost the local economy, which in turn may create more business for your company. If you own a business in your community for which you want to create a website, your best bet to find a website designer who understands the psychology of your target demographic is to hire locally. Many people feel more comfortable dealing with a business that they know is local. A great way to let your potential customers know that you are a local business is to add a little regional spice to your website, whether it be through the pictures included in the site or the layout and colors used on the page. This is often important in areas related to website design such as Search Engine Optimization or SEO.

Web Development and the Site Review

September 7th, 2018

Every online business owner wants to ensure that his or her web development objectives are on target. Web development includes Search engine optimization and appropriate use of keywords.

One of the ways many individuals are helping develop their website is by utilizing reputable site review sites. Interestingly there is even a site review that reviews other site review sites.

Let me seek to demystify what I am talking about. When you have worked to put all the finishing touches on the first draft of your website you may want to submit your site information to a site review service. This is typically a fee-based service where either peers or techies review the site using a laundry list of criteria. What they are looking for are problem areas that can be fixed before your site goes live. They let you know how your site could improve navigational concerns and what text errors could be fixed.

There is another type of review site that you should know about. These sites review products and or websites for the public to view. This may or may not help you. What you are looking for are services that can assist you in the final stages of web development not those that give you a grade and then pass that along to the public.

Once your site is as on target as you want it to be THEN you can begin sending your URL to the site review locations that provide public opinion on your site if you decide you want to. This can be a good or bad thing simply because you never know how a single person will review a site.

I think it makes better sense to gain independent feedback prior to site launch and then work steadily on improving Search Engine Optimization (SEO) strategies. Unless there is significant positive buzz about your site you might avoid submitting to a public site review scenario. Yes, negative publicity is still publicity, but the roll of SEO will have a greater impact than by hoping for the best now with a public site review.

The reason publishers use editors is because no matter how talented an author may be there are likely to be mistakes that will be missed. The editor works to eliminate mistakes. This is the role of the private site reviewer in web development.

Web development takes into account the branding of the business and/or product and it seeks to ensure there is ample room for growth. This process is a positive in the context of ensuring your site is as error free as possible before you launch. You can have a friend or family member look over your website and give their opinions. This can be a positive experience, but by using a private site reviewer you have the potential of a more objective opinion of the work.

The reason publishers use editors is because no matter how talented an author may be there are likely to be mistakes that will be missed. The editor works to eliminate them. This is the job of the private site reviewer in web development. Put your site together and then get some help smoothing out the wrinkles because if you don’t your potential customers will be the ones to notice and they won’t find it amusing.

Web Development – Make it Yours From the Beginning

September 6th, 2018

One of the cardinal sins of web development is, “Though shalt not steal.”

A significant site in 2004 was caught lifting entire web pages from other sites and placing their logos and information on those pages.

In essence the company found a site they liked and wanted one built that looked just like it. This falls under the rule of intellectual property. You see, unless it is a template design that allows you to develop a page that looks very similar to another then the lifting of elements from another website is using the creative talent of others to achieve a personal and financial goal. If you have not reached an agreement with the web designer or company who created the work then you should not use the element.

You can develop something with a similar feel to it perhaps, but in some cases companies have simply mirrored existing work and claimed it as their own.

If you do this you will likely receive a cease and desist order and perhaps find yourself in court over the matter.

The use of templates in web design can help you avoid this problem simply because the work was designed to be used by the masses. Perhaps the most compelling feature of template web development is that even within a template there is significant room for customization.

You can alter pictures, colors and general layout. You will be given ample opportunity to create the page to meet your own expectations. Perhaps the best part is you will not be placing yourself in jeopardy of litigation.

Web development should be about personal creativity and expression. It can be easy to look at another website and conclude that it is so well done it makes sense to use it, but chances are if it’s really good the owner of the site spent significant sums of money on the development of the idea. They will not view your use of their material as flattery. Imitating their work constitutes stealing.

With template rich web builder technology you will have an extremely large number of templates to choose from and adapt to suite your needs. Perhaps the best part of using this is both the freedom to use the template in any way that seems fit and the incredible cost savings available to those who use this technology.

I know of a man who spent thousands of dollars developing a site that used flash technology and had daily updated information and features. Someone liked the site so much they created an exact mirror site with their own domain name. Visitors were led to believe the site owner provided a wealth of information when all that was accomplished was the complete theft of thousands of dollars worth of work. The mirror site was forced to close shop. My friend did not press charges, but has become careful about making sure visitors understand the work is copyrighted material and cannot be used for purposes other than the singular enjoyment of visiting his site.

By all means find elements you think would be useful to your design, but make sure those elements are not duplicates of something that already exists. You want your web site to be around for a long time. Make it all yours from the beginning.